KWL
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§ 06 · a section of the read

Attention, intent & discourse

What a market looks up, searches for, watches and talks about.

What it is

The attention and conversation layer: Wikipedia attention movers, brand search-intent, genre-watching shifts, and the national news tone and themes, with the headlines behind a spike, all triangulated.

How it's built

Wikipedia pageviews and anchored Google Trends for attention and intent, Netflix genre via Wikidata for watching, and GDELT for the tone and themes of national coverage, each normalised year-on-year and named to its source.

What you get

  • Who and what is rising or fading in attention and search.
  • What the country is watching, and how the genre mix is shifting.
  • The national news tone, and the themes climbing and receding.
  • The headline behind a spike, not just the spike.

From the data

France: safety and security is the rising news theme while inflation recedes, with value-and-escape names climbing in search.

This is one section of a full Cadence read.