Product
Cadence
We don’t tell you what consumers bought. We tell you how the market feels while it’s deciding. A behavioural decision-support layer for strategists: it reads how a market behaves and turns it into how a brand should speak. Every number traceable, every method published.
A read, not a document. Refreshed each quarter as behaviour moves, not a one-off you file.
Behaviour, not a survey. What a market actually does: lag-free, hard to game.
Receipts, not assertions. Every figure sourced, every method published, failures included.
Two ways to buy.
The full behavioural read of one market, every figure receipted, web and PDF, and it includes the Cadence Skill for that market. Bought on a card, no procurement, no lock-in.
See a live report → All markets £24,000/yr all markets · one teamAll eleven markets and the European control room, the Cadence Skill across them, and the quarterly history. Enterprise adds a private instance and bespoke work, from £50,000.
See pricing →01 · Inside a report
What £1,200 buys: one market, one quarter, the whole behavioural read. The fastest way to understand it is to read one. The live France edition is open in full.
- The strategist’s read. What’s happening, what to do, what to watch, each line receipted.
- Commercial weather. The macro backdrop, read for what it means to demand.
- The sound of the market. The music-led mood read, a validated proxy for how a market feels.
- Attention, brand activity & discourse. Search and watching, who’s advertising into demand, and the national news tone.
- Segments & category playbooks. Which mindsets are open, and the move for each desk this quarter.
- How a brand should speak. The brief-ready creative read, tone, mode, tempo and voice, plus a method page with a receipt for every figure.
02 · Cadence Europe
One market is a read; a continent is a control room. All eleven markets side by side on one footing, sorted into the Four Europes and tracked quarter on quarter, so you see not just where each market sits but which way it is moving. Included with All markets and Enterprise. See the European control room →
03 · Cadence Skill
The same read, inside the AI your team already uses. Add Cadence to Claude or ChatGPT (any MCP client works too), included with every report and subscription and scoped to the markets you hold; your strategists ask “how does the French mood read compare to Germany this quarter?” in the tool they already use, and the answer carries the receipts. No metering, no new dashboard, no new login, nothing to download.
How the Cadence Skill works →Who it’s for
Built for the desks where a behavioural read changes the spend: brand and marketing, FMCG and retail, finance, automotive and luxury, and the insight and innovation teams that brief them. See it by industry →
What we claim, and what we don’t
Music chart features are a validated mood proxy: in our published France validation, tempo tracks the savings-intent sub-index at r = −0.52 and major-key share tracks consumer confidence at r = +0.43, with bootstrap confidence intervals clear of zero. We do not sell forecasts, and we’ve tested that claim to destruction four times: a pre-registered country forecast, a brand and category backtest, a powered nowcast across France and Germany, and a re-test on domestic-only songs. All four failed; on the broader outcome, adding music actively degraded the forecast. Every result is published in full, with the pre-registration and the code. What the signal does do is read where a market’s attention, mood and watching are moving right now, and that is what a Cadence report sells, with a receipt on every figure. A predictive tier would reopen only on a future pre-registered pass. We are not there, and we don’t imply it.