KWL

Know your market.See what others miss.

Evidence-backed intelligence across eleven European markets. Explore what consumers do, where markets diverge and what the signals mean for strategy.

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Q3 2026 · Market Pulse

Europe, market by market.

Each headline is this quarter’s strongest published finding for that market, generated from the edition the report renders rather than written for this page. Every country read is free to anyone with an account.

Netherlands

NL · Q3 2026

In the Netherlands, intent to save is elevated while retail volumes rose 1.9%.

France

FR · Q3 2026

In France, non-food is rising while fuel falls.

Belgium

BE · Q3 2026

In Belgium, households are defensive while accommodation nights rose 1.5%.

Germany

DE · Q3 2026

In Germany, food is rising while household goods fall.

Austria

AT · Q3 2026

In Austria, households are defensive while retail volumes rose 0.2%.

Spain

ES · Q3 2026

Of the 11 markets measured, only Spain holds a cautious household stance.

Sweden

SE · Q3 2026

In Sweden, news coverage tone is negative while retail volumes rose 7.7%.

Italy

IT · Q3 2026

Fewer visitors to Italy, staying longer.

Poland

PL · Q3 2026

In Poland, intent to save is elevated while retail volumes rose 2.4%.

Ireland

IE · Q3 2026

Of the 11 markets measured, only Ireland holds a deeply defensive household stance.

Portugal

PT · Q3 2026

In Portugal, intent to save is elevated while retail volumes rose 2.2%.

The ways to read it.

A country in depth, a sector in perspective, Europe in comparison, or ask it directly.

Country and sector reports

Read the market.

Country and sector intelligence, with every finding connected to its evidence.

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The European Control Room

See the bigger picture.

Eleven markets on one footing. Understand where behaviour converges and where it diverges.

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The Cadence Skill

Ask Cadence.

Question the intelligence through Claude or ChatGPT, with answers grounded in the underlying evidence.

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The European Control Room

Europe isn’t moving in one direction.

Across eleven markets, confidence and purchase intentions tell different stories. The Control Room reads all eleven on one footing: where they move together, where they split, and where two independent measures of the same market disagree.

What moved

3 of 11 markets changed position this quarter

Ireland (below par, deferring → below par, holding), Sweden (at par, deferring → at par, holding), France (below par, holding → below par, deferring).

Eurostat confidence and big-ticket intent

What is shared

Confidence sits below the market’s own long-run mean while big-ticket purchase intent holds at or above its own in 4 of 11 eligible markets

Spain, Ireland, Italy, Portugal.

Eurostat consumer confidence and major-purchase intent

Where the signals disagree

Big-ticket purchase intent is holding at or above the market’s own norm while its news coverage is among the most negative in the set

Sweden. Two independent observables pointing different ways; Cadence reports the disagreement and infers nothing from it.

Eurostat big-ticket purchase intent vs own long-run mean · GDELT news coverage tone, 56-day mean

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Three sectors.

Retail · Finance · Travel

Three different questions. One intelligence engine.

Retail & Grocery

Is the basket growing, and where inside it?

Category volumes across eleven markets — food, non-food, fuel and online — measured in volume, so a rise means more was bought rather than that it cost more.

  • Where food and non-food move apart
  • Online against total, by market
  • Which advertisers were observed running, and where
Retail intelligence →

Finance & Fintech

Is attention leaving the incumbents, or just leaving search?

Branded attention read beside app-store position and advertiser activity, so a fall in search can be separated from a fall in interest.

  • Where incumbent attention is declining
  • Challenger position in the app charts
  • Who is advertising, in which market
Finance intelligence →

Travel & Hospitality

Is the market moving, or is it you?

Nights actually spent and arrivals recorded at accommodation establishments, eleven markets, against the same month a year earlier.

  • Nights against arrivals, by market
  • Where the two series diverge
  • Who is advertising, in which market
Travel intelligence →

Another sector

Your sector. Your questions.

We currently publish intelligence for Retail, Finance and Travel. Looking at another sector? Tell us what you’re trying to understand. We’ll assess whether Cadence’s evidence can support it.

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Built on evidence. Open to scrutiny.

Methodology

Cadence reads eight independent measurement families, each traceable to a public source. Methods and backtests are published, including the ones that failed.

  • Consumer surveys
  • Retail volumes
  • Accommodation activity
  • Search & app charts
  • Advertising activity
  • News tone
  • Household rates
  • Unemployment rate
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Field Notes.

Dispatches

What the evidence reveals. What it doesn’t. And why that matters.

0018 We tested whether intentions predict spending. They did not. Oct 2026 · 6 min 0017 Italy is the only market where more nights meant fewer visitors. Oct 2026 · 4 min 0016 Which European markets actually moved this quarter. Oct 2026 · 4 min All Field Notes →

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Independent research on how European markets behave. New findings, methods and corrections, delivered as we publish.